BC AIM DM Day - New Directions

Schedule

11:30	Registration & Trade Show
12:00-1:45	Lunch & Keynote Speaker Stefan Tornquist Marketing Sherpa YOUR GUIDE TO THE FUTURE Click for more details
1:45 to 2:00	Break
2:00 to 3:00	Session 1 MOBILE MARKETING Richard Muller, Knowledge Base Marketing Andrew Gregory, Exponentia Click for more details DM: BACK TO BASICS BOOTCAMP Geoffrey Bird , BCIT Click for more details DM "CASE CAMP " - Part I Yes! U Can Drive Integrated Marketing ROI!: A BCAA Home Insurance Case Study Louisa Flinn, Director, Marketing BCAA Mark Donnelly, Web Strategy Manager Brooke Hanson, Home Insurance Product Manager Click for more details DOMAIN NAME KARATE Bill Sweetman General Manager, Domain Portfolio, Tucows Click for more details
3:00:-3:15	Refreshment Break
3:15-4:15	Session 2 PRECISION EMAIL MARKETING Catherine Pearson Environics Analytics Click for more details DM DAY COPYWRITING Steve Slaunwhite Click for more details DM "CASE CAMP " - Part II Integrating Social Marketing into the Online Marketing Mix: A PNE Case Study Paula Skaper, Kinetix Kim Madu, Marketing Manager, PNE Click for more details Bringing Increased Tourism to BC Joel Tkach, Tourism BC Chris Goward, Wider Funnel Click for more details WEB ANALYTICS TO MARKETING OPTIMIZATION Seth Romanow, Microsoft Andrea Hadley, NetSetGo Click for more details
4:30-5:30	Afternoon Keynote: Kyle MacDonald One Red Paperclip ANYTHING IS POSSIBLE Click for more details
5:30 to 7:00	Cocktails Trade Show Door Prizes

Stay tuned for more updates coming soon!