Stefan Tornquist
Marketing Sherpa
MarketingSherpa (www.MarketingSherpa.com) is a research company that guides marketers in the digital world via real life case studies. In this session, Stefan Tornquist will use MarketingSherpa’s latest research to explore key challenges and opportunities in the principal online tactics of search, email and Web site marketing, as well as a look at the role of emerging media in the future of online commerce. Stefan is a highly rated, in-demand speaker who oversees MarketingSherpa’s research initiatives and is responsible for MarketingSherpa’s annual Benchmark Guides for Email, Search, Ecommerce and Business Technology Marketing. Stefan has been quoted in the Wall Street Journal, Business Week and has appeared on CNBC’s Street Signs.

    Download PDF Presentation-Domain Name Karate

Catherine Pearson
Vice President, Environics Analytics
Catherine Pearson is a Vice President of Business Development for Environics Analytics, specializing in the telecommunications, travel and tourism and financial industries. In her current position, she provides the executives of leading corporations with extensive consulting and applications support to implement their marketing programs and custom modeling solutions. She has more than 15 years of sales and account management experience in geodemography, database marketing, information technology and Internet services. Prior to joining EA, Catherine directed the sales and marketing strategy for an entrepreneurial venture called wheresfrankie.com, which developed data-centric online communities for North American universities and colleges.

In addition, she served as Director of Sales, Financial & Insurance Services with Compusearch, where she played an instrumental role in providing consultation to senior management on the application of network optimization models, untapped potential models and micromarketing technology. Catherine frequently speaks at conferences hosted by private corporations and industry groups such as the Canadian Marketing Association. She earned an honours degree in business from the University of Windsor and a bachelor’s degree in sociology from the University of Western Ontario.

  Download PDF Presentation - You've Got Mail: Targeting Direct vs Online to Increase ROI

Steve Slaunwhite
Direct Marketing Copywriting
Steve Slaunwhite is one of Canada's leading experts in direct-response copywriting. His marketing advice and copy have helped companies like Hewlett-Packard, UPS, Canadian Business Magazine, Scott's Directories, Sprint, and dozens of others get terrific results from their direct mail, email, landing pages and web sites. Steve is the author of several books including 101 Writing Tips for Successful Email Marketing and The Everything Guide To Writing Copy. His control-beating direct mail packages for Psion Teklogix and Nealanders have both being featured in Inside Direct Mail magazine. Last year, another winning package he wrote for Scott's Directories won the ACE Award for Circulation Excellence. In addition to writing copy for clients, Steve also teaches copywriting in seminars and corporate training sessions through his popular Secrets Of Strategic Copywriting program.

  Download PDF Presentation-DM Copywriting

Andrew Gregory
Managing Partner, Exponentia Communications Corporation
A pioneer in the development of engaging mobile and Internet properties, Andrew co-founded Exponentia in 1999 with the vision of connecting people with the things they love. A leading developer of mobile and Internet software, Exponentia has created popular games and applications connecting 100s of thousands of fans and some of the most recognized names in Media, Sports and Entertainment. Exponentia’s proprietary Audience on Demand platform enables digital rights owners to create and deploy engaging mobile and web-based interactivity to live, TV-sized audiences. Some of the companies past and current clients include Budweiser, Boston Pizza, the World Champion Indianapolis Colts, the National Hockey League, TSN and the Montreal Canadiens.

  Download PPT Presentation (Andrew Gregory, Richard Muller)-Exponentia

Richard Muller
Executive Vice President, Strategic Consulting & Analytics, KnowledgeBase Marketing
Richard Muller serves as the Executive Vice President, Strategic Consulting and Analytics for KnowledgeBase Marketing.  In this role he is responsible for leading the company's database marketing and CRM applications division, which includes technical design and development, analytical services and strategic consulting.

Muller has worked extensively in helping clients identify and articulate business requirements, and ensure that these are met by the functional requirements of the database marketing system.  He has acted as the engagement manager on the development of database marketing and CRM programs for organizations in the retail, insurance, publishing and energy sectors, with a particular emphasis on retention marketing and cross-selling programs. Prior to joining KnowledgeBase Marketing, Muller was the president of Databasics Management, Inc. a company he founded in 1993 to provide database marketing application support services.  He most recently was a speaker at the 2002 MicroStrategy World Conference. Muller holds a Master's degree in Business Administration from the University of Western Ontario and a Bachelor of Arts degree from the University of British Columbia.

Seth Romanow
Senior Director, Customer Intelligence and Analytics. Microsoft.com Platforms and Solutions (MXPS)
Seth and his team are chartered with collecting and managing web traffic and customer data for Microsoft.com and providing actionable insight through the development of business intelligence tools and advanced analytics. Prior to joining Microsoft, Seth was at Y&R Brands as a Global Account Lead. In that role he was responsible for managing the worldwide relationship marketing activities on behalf of Microsoft Server and Tools business group.

Previously, at Hewlett-Packard, Seth was Director, Worldwide Customer Knowledge Management and Analytics. At HP Seth was responsible for globally managing customer information, data quality, web traffic, customer satisfaction measurement and advanced analytics. During the HP / Compaq merger, Seth held a leadership role on the integration team developing customer and platform strategies for HP.com. At Compaq, Seth managed Compaq.com. He also has broad management experience in advertising and marketing, holding senior positions at EuroRSCG, BBDO and BatesUSA. He has been recognized twice by B2B Magazine as a Top 100 Marketer and is a founding board member and currently Treasurer of the Web Analytics Association.

  Download PPT Presentation (Seth Romanow)-Web Analytics
  Download PPT Presentation (Andrea Hadley)-Web Analytics

Andrea Hadley
President NetSetGo Marketing
NetSetGo Marketing is a Vancouver-based web analytics and search engine marketing company providing outsourced services and consulting since 1999.  Andrea and her team deliver search marketing and web optimization insights to companies such as Chapters Indigo, Intrawest, Mountain Equipment Co-op and Rocky Mountaineer Vacations.  In addition to her role as president of NetSetGo Marketing, Andrea is an internationally known industry speaker and leader having presented at several conferences in Canada, the US and Europe, is a guest lecturer at the University of British Columbia, and co-producer of the MarketingProfs Web Analytics How-to Guide.

In 2004, recognizing the need for industry standards, education, advocacy and networking, Andrea joined forces with Jim Sterne, Bryan Eisenberg, Andrew Edwards, Rand Schulman, Seth Romanow and Greg Drew and formed the Web Analytics Association (WAA).Today Andrea continues to serve on the Board as Vice President and Director Communications. Andrea is past-president of the International Internet Marketing Association where she was a Founding Director in 2000 and served for five years.

Brooke Hanson
Home Insurance Product Manager
Since starting her career with BCAA at the age of 17, Brooke Hanson has held a number of different roles within the company. For the last four years, Brooke has held product management positions, first in membership services and most recently in home insurance. As home insurance product manager, Brooke is responsible for growing BCAA’s home insurance portfolio, which is expected to surpass $70 million in 2008. Brooke is currently pursuing an MBA at the University of British Columbia with a specialization in Strategic Management.

  Download PPT Presentation (Brooke Hanson, Mark Donnelly, Louisa Flinn)
-Yes U Can Generate Integrated Marketing ROI: BCAA Case Study

Mark Donnelly
Web Strategy Manager, BCAA
Mark is Web Strategy Manager at BCAA, one of the largest member-owned organizations in British Columbia with more than 760 000 members. He is responsible for setting web channel and marketing strategies, objectives, and tactical plans that support all BCAA’s business lines including Membership, Travel, and Insurance. Prior to joining BCAA, Mark enjoyed an extensive marketing career with TELUS and operated an independent web strategy consultancy. His integrated marketing background includes direct mail, email, campaign design and management, channel management, strategic marketing, program analysis, and product development. He earned his Bachelors degree in Business Administration at Simon Fraser University, attained a Master of Arts degree in Economics from the University of British Columbia (UBC), and holds a Certificate in Internet Marketing from UBC.

Louisa Flinn
Director, Marketing BCAA
As Director of Marketing at BCAA, Louisa’s 11 years has been involved in all aspects of modern marketing, including traditional and integrated off-line and on-line advertising, brand development, strategic market building, magazine development and multi-media promotions, Louisa has become a master-multi-tasker with a flair for creative vision and passion. Moving at a hundred miles an hour, can be all consuming and tiring but her enthusiasm for thinking way out front and seeing a different mousetrap has enabled her to develop new product ideas and marketing techniques for BCAA’s 780,000 members. During her career at BCAA, Louisa has been instrumental in integrated product marketing including strategies utilizing segmented technology and development of a new web vision which is quickly moving her organization forward into a new business paradigm.

She is responsible for BCAA’s corporate brand and marketing, along with the successful growth of Westworld, BCAA’s 100-page magazine, issued 4 times per year to over 2.4 million readers annually. She is currently enrolled in the Executive Certification program at Sauder UBC, received her EMDP diploma and BGS from her Alma Mater, Simon Fraser University. She is actively involved in the fitness industry where she owns a personal training business plus, she can regularly be seen riding her road-bike, trail-running or skiing at warp speed down Whistler bowl.

Kim Madu
Marketing Manager, PNE
Kim Madu is a Marketing Manager for the Pacific National Exhibition, responsible for the overall PNE brand and its properties, The Fair, Playland and Fright Nights, including the e-marketing for these events. Kim’s background includes advertising agency and client-side marketing experience, working on brands such as Bell, So Good soymilk and Saturn. She was instrumental in launching the e-marketing program for Harmony Airways, resulting in a 20% increase in online bookings.

  Download PPT Presentation (Kim Madu, Paula Skaper)
-Integrating Social Marketing into the Online Marketing Mix: A PNE Case Study

Paula Skaper
President, Kinetix
Paula Skaper is the President of Vancouver based online direct marketing agency, Kinetix Media Communications. A C.I.M.B.S. certified online strategist, Paula has 15 years of combined internet and media experience. Her ebusiness career has included hundreds of successful projects and provided her with the opportunity to work with a diverse array of clients ranging from HSBC Bank USA to Dianes Lingerie on South Granville. Paula frequently writes and speaks on topics related to online marketing.

Geoffrey Bird
BCIT
Geoffrey has 20 years of experience in Vancouver’s marketing and advertising industry. Over that time he has worked all sides of the business – client-side, agency-side, consultant-side and freelance-side. He has developed successful direct marketing campaigns for TELUS, Intrawest, BC Children’s Hospital, Rocky Mountaineer Vacations, and the United Way to name a few. In 2007, he became a faculty member of the Marketing Management Program in the School of Business at BCI

Chris Goward
WiderFunnel
With 10+ years experience in online, direct response, database, mass and integrated communication, and analytical chemistry, Chris is a ‘scientific marketer’, business manager, and entrepreneur. As the co-founder of WiderFunnel Marketing Inc (www.WiderFunnel.com ), Chris has been able to help clients increase web site conversion rates with improvements of 10% to 242%! Prior to co-founding WiderFunnel Marketing Inc., Chris developed integrated, online and direct response campaigns for MTS, Crystal Decisions, Business Objects, TELUS, Tourism British Columbia, BC Hydro, BC Children’s Hospital Foundation, VGH & UBC Hospital Foundation, Vancity and Citizens Bank while working for DDB, TBWA, Cossette Communications, and as an independent consultant. He also launched the Rockit Roller™ personal-powered scooter with investor backing in 2004. Chris has been recognized with a Gold CMA award and as one of Marketing Magazine’s “Ones to Watch” and has a Diploma of Technology in Direct Response Marketing from (BCIT) and a Bachelor of Commerce degree from Royal Roads University , majoring in Entrepreneurship. He is a past director on the board of the BC Direct Marketing Association and current President of the BCIT Marketing Program Advisory Committee.

  Download PDF Presentation (Joel Tkach, Chris Goward)-Bringing Increased Tourism to BC

Joel Tkach
Tourism British Columbia
Joel Tkach is a Marketing Manager, Consumer Programs, North America for Tourism British Columbia. One of his primary responsibilities is the organization’s multi-award winning “BC Escapes” consumer campaign that recently generated over $100 million in measurable tourism revenue with a $6 million dollar investment. Joel is also responsible for Tourism BC’s global ski plan, consumer database and several joint marketing partnerships. Prior to joining Tourism BC, Joel was an Account Manager with Blitz Direct, Data & Promotion – part the Cossette Communication Group – where he worked with clients such as Tourism BC, Molson Breweries and Bell Mobility. Joel has also been employed by Tourism Vancouver and instructed tourism marketing at Capilano College. He is recognized by the Institute of Communication and Advertising as an Accredited Professional and holds a business degree specializing in leisure product marketing from Dalhousie University.