BCAIM

EVENTS

The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.

Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.

February 2008 Marketing Luncheon-
Google’s Proven Truths about Online Marketing

Speaker: Tom Leung, Business Product Manager, Google

Thursday, February 7th, 2008
11:30 a.m. - 2 p.m.

Four Seasons Hotel, Vancouver

Click here to register

Run online experiments that lift your website Conversion Rate -- and improve profitability today!

You know how this goes: Your company spends large sums driving traffic to the website (to buy online, to register for the email newsletter, to download your trial software or a white paper, to register for a webinar, etc.) but only a small percentage of this anonymous traffic actually takes the action you want them to take (i.e., “converts”).

Until recently, marketers facing this had only one option if they wanted to grow their business: spend ever increasing marketing dollars to drive *more* traffic to the website.

Unfortunately, as you know, this strategy hurts profitability and minimizes marketing ROI.

But today, a free online testing tool called Google Website Optimizer has changed everything!

Google Website Optimizer (GWO) allows marketers to run experiments on their web pages and determine which layout, offer, creative and copy combination delivers the highest number of conversions – without having to spend additional dollars driving *more* traffic to the site.

And here is your chance to learn first hand how to do it!

On February 7, 2008, BCAIM presents Tom Leung, Google’s Product Manager for Google Website Optimizer, as the keynote speaker.

Register now!

WHAT YOU’LL LEARN

In his presentation, Tom will teach how to run landing page experiments that optimize the online conversion rate and positively impact companies’ revenues.

Topics include:
•  The life of a web user, from Search to Repeat Customer
• The dangers of not using science to optimize your web content
• A detailed Google Website Optimizer Demo
• Best practices and tips & tricks for running successful online experiments

We have designed his presentation to be interactive and “workshop-like”:
• Lots of case study examples -- and the audience gets to guess the winning landing page
• Lots of hand-outs, like Best-Practices and Calculator worksheets

WHO SHOULD ATTEND?

Tom Leung’s presentation will be of great interest to…

• Marketing, Sales and eCommerce executives in companies that depend on the web for:
- Generating and qualifying leads
- Online selling

• Industries:
- High-tech
- CPG (Consumer Packaged Goods)
- Travel and Tourism
- Real Estate,
- Affiliate
- Search Engine Marketing companies
- Ad Agencies
- Web design companies

ABOUT OUR SPEAKER:

Tom Leung is the Business Product Manager at Google responsible for the overall vision and product development strategy for Google Website Optimizer.  Tom also manages other advertising related projects and the Google Analytics authorized consultant program.

Tom has been working in online marketing since 1999 and is co-inventor of a number of patents relating to interactive publishing, web communications, and internet advertising.  Previously, Tom has worked at Microsoft where he led product strategy and business planning for Windows Live Hotmail.

Tom earned his bachelor's degree from Bowdoin College and MBA from Harvard University.

Click here to register

NOTE: Seating is Strictly Limited. You MUST pre-register for this event. Registration must be pre-paid with a credit card. 48 hour cancellation notice required for refund

Sponsor: WiderFunnel Marketing Inc.