EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
Minivertising – The Big Future in Targeting a Tiny Niche
Speaker: Bill Sweetman
Thursday, September 11th, 2008
11:30 AM - 2 PM
Four Seasons Hotel, Vancouver (Howe Street at W. Georgia)
Forget about thinking big. You need to think small! Until recently, it was expensive if not impossible to market to a highly segmented target audience. Not any longer. Discover how marketers and entrepreneurs can use social media and emerging Web tools for affordable and effective micro-targeting. No matter the size of your company, you can learn how to become a dominant player in a profitable niche.
ABOUT OUR SPEAKER
Bill Sweetman is the General Manager, Domain Portfolio at Tucows, where he manages a collection of over 150,000 of the most valuable domain names in the world, including Tool.com, Skateboarders.com, and Divorced.com.
Bill is one of the Internet marketing industry's most respected authorities and his innovative work over the last 16 years has been recognized by numerous awards, including the prestigious Internet World Impact Award for Communications.
Bill has overseen hundreds of Internet marketing campaigns for companies such as Alliance Atlantis Communications, Bell Mobility, CBC, Dupont, General Motors of Canada, Harlequin Enterprises, Hewlett-Packard, Pfizer Canada, and RBC Royal Bank.
Bill is a popular speaker at industry conferences, and is back by popular demand after speaking at our 2006 & 2007 DM Day conferences. He is frequently interviewed by the media as an Internet marketing expert. He is also one of the founders of the Canadian New Media Awards, and he has worked as a producer on numerous award-winning Websites.
Bill is a regular contributor to various trade publications and blogs, including his own acclaimed Internet marketing blog, Sweetmantra, located at www.sweetmantra.com.
Become a Sponsor today
Sponsor: Leap Frog Marketing
