EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
SOLD OUT! - November Luncheon -
Organic Growth Gone Wild!
The Nature’s Path Story
Speaker:
Nature’s Path Organic Foods:
Arran Stephens – President and Founder
Jyoti Stephens – Sustainability and Stewardship Manager
Maria Emmer-Aanes – Director of Marketing and Communications
Thursday, November 5th, 2009
11:30 a.m. to 2 p.m.
Four Seasons Hotel, Vancouver
SOLD OUT!
Marketers, Entrepreneurs and Business Leaders — Learn from President and Founder of Nature’s Path, and his leadership team, as they disclose the strategies of their most recent marketing campaign! Apply these lessons to your own business to boost results. The last two events sold out, so don’t miss the opportunity to attend another popular event featuring, The Nature’s Path Story.
Organic Growth Gone Wild! The Nature’s Path Story
Nature’s Path Organic Foods — North America’s largest organic cereal manufacturer and one of the few consumer package goods companies in Western Canada! With sales ‘north of 200 million,’ it’s safe to say—the market is responding really well.
Join President and Founder Arran Stephens, together with some of his key leaders, as they reveal the secrets behind their company’s achievements. Founded in 1985, Nature’s Path Organic Foods grew from a little organic seed, with sustainability hard-wired into its DNA and ethos. Currently employing over 350 people at its four facilities in Canada and the United States, the family enterprise produces delicious organic breakfast foods.
Gain inside information!
- Marketing lessons learned along the way
- Insights into their current, fully integrated, ‘Get on the Path’ campaign (currently airing)
- Customer Intimacy — creating segments that drive business success
- Creative Research — how to drive the product development process
- How their values truly drive their marketing efforts (and the market loves it!)
By staying true to their values, remaining fiercely independent and maintaining a triple bottom focus, they’ve been able to provide the market with exactly what it’s looking for. Committed to remaining transparent and authentic, the team at Nature’s Path aspires to ‘keep it real.’
Join us on Thursday, November 5th for this exciting luncheon and information-filled presentation.
Sign up today and bring your notepad. You don’t want to miss any of these key ideas! Plus, bring your business cards - this event is a great opportunity to network with others dedicated to measurable advertising and direct marketing.
ABOUT OUR SPEAKERS
Arran Stephens, President and Founder
As an artist, author, environmentalist, and founder of America’s largest certified organic cereal company, Arran is a voice of experience in the alternative food industry. His values — sustainability, community, and spirituality — have fuelled a pioneering career in business.
Jyoti Stephens, Sustainability and Stewardship Manager
Jyoti believes the change that needs to manifest in the world will come from inspired and empowered people. She works with cross-departmental teams to help manage sustainability goals and ensure the company is doing its best to create systems that reduce the unnecessary use of resources. She has been instrumental in many initiatives in innovation, efficiency, waste reduction and eco-friendly packaging alternatives.
Maria Emmer-Aanes, Director of Marketing and Communications
Maria is a veteran marketer with two decades of experience connecting consumer products to their markets. Having honed her expertise at industry leaders like Target and Grey Advertising, Maria shifted her focus to organic and sustainable offerings, directing the marketing efforts for Great Harvest Bread Company and now for Nature’s Path Foods, North America’s largest organic cereal manufacturer. As Director of Marketing and Communications, Maria has helped reposition Nature’s Path to reach wider audiences in more meaningful ways, directing innovative approaches that integrate all marketing, social media, branding, events and packaging efforts.
Event Sponsored by:
SOLD OUT!
NOTE: Seating is Strictly Limited. You MUST pre-register for this event. Registration must be pre-paid with a credit card. 48 hour cancellation notice required for refund
Sponsor: Antarctica Digital Marketing Inc., Gold Sponsor
